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About By Soul & Hands
Meet the Maker: Simone
Simone, the creative force behind By Soul & Hands, blends her expertise in environmental sustainability with a deep passion for art and craftsmanship. Originally from Brazil, she brought her love for creativity and eco-conscious living to Bloomington in 2015. In 2021, Simone discovered the vibrant colors and versatility of aluminum coffee pods, sparking her journey to transform discarded materials into wearable works of art. Each By Soul & Hands piece is meticulously handcrafted, reflecting her commitment to turning waste into meaningful, one-of-a-kind creations that celebrate individuality and sustainable beauty.
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Team Overview
By Soul & Hands is a one-woman venture driven by Simone Cabral Vilaca, blending business acumen, sustainability expertise, and artistic vision to redefine eco-friendly jewelry and décor.
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Simone Cabral Vilaca
Founder and Owner
Simone holds a Specialization in Business Administration (UniCEUB), a Bachelor’s in Public Relations (ESURP), and a High School Diploma in Environmental Engineering (IFPE). With over a decade of experience in business administration, public relations, and reverse logistics, she brings expertise in sustainability and waste management.
Her artistic journey began in 2017, honing her craft at Pottery House Studio in Bloomington, Indiana, and completing upcycling courses (2021–2023). As the sole proprietor, Simone oversees product design, marketing, sales, and customer service.
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Transforming Waste into Art
By Soul & Hands, founded in Bloomington, IN, is an eco-conscious brand dedicated to turning waste into beauty. Specializing in handcrafted jewelry, accessories, and decorations made from upcycled aluminum coffee pods, we celebrate the fusion of sustainability and artistry.
Each piece blends sustainability with artistry, offering customers stylish, eco-conscious designs.